Kiwi blokes are crap at talking about stuff. So they go out in a Hilux instead. This was a fun attempt to move the tired idea of Kiwi “she’ll be right” masculinity on towards something more truthful, but still with a Toyota understated sense of humour. Got a silver at AWARD but was during the period when Publicis banned award entries. Co-created with the awesome Kim Fraser and Steve McCabe. Directed by Hamish Rothwell.