2degrees is a mobile telco that took on the giant NZ duopoly of Telecom and Vodafone. So we went for the jugular with stupid Kiwi comedy with Rhys Darby (Flight of the Conchords), launching the platform idea of “Stay 2degrees.” Still regarded as one of the most successful brand launches in NZ, the ads were a huge favourite winning Effies and creative awards alike. 

Here’s the sequel a year later.

And the retail spots were stupid and fun. Here’s two of my faves (we did dozens).