NZ General Election campaign targeting 18 - 24 year olds. The convention is to tell young people their vote really counts, but that never works. So we created the platform idea “You vote every day. So vote this election.”

We used consecutive outdoor, social video, snapchat filters, and a bunch of ambient stuff. Result: enrolment figures showed the biggest growth across three elections and actual voter turnout was up by over 13% in comparison to 2014.

With creative team Luke Dawson, Michael Swinburn & CD Jordan Sky.