Blind Low Vision NZ has a visibility problem - ironically. We needed a way to cut through the clutter of New Zealand’s 28,000+ charitable organisations, so we turned to the techniques that help Low Vision people see - high contrast, yellow and black, enlarged type, magnification and automated voice - to create an unmissable campaign to launch the platform idea “See a Way.”

Truly an integrated campaign, executions featured in AV, outdoor, digital, social, and newsprint - including a special edition of The New Zealand Herald with redesigned pages to create a special, “Hi-Viz Edition.”

Directed by the eternally brilliant Jonny Kofoed at Assembly. Creative team, art direction and craft: Julie Spedding, Kent Briggs, Tess Saxby and Ryan Overeem.