Tui beer was tired, irrelevant and relied on babes in bikinis for its ads. It needed a reboot, so we created the platform idea ALWAYS SOMETHING BREWING and set to work bringing it to life. We started by surprising a guy by plumbing his house with Tui beer - completely and utterly for real. No staging, just a bit of breaking and entering, huge legal risk, and fingers crossed they wouldn’t sue. Every tap, shower, even the toilet flushed with beer. It was a hugely successful PR stunt and got a Lion at Cannes.